MRR Churn Rate

Examples

curl -X GET "https://api.chartmogul.com/v1/metrics/mrr-churn-rate" \
     -u YOUR_API_KEY: \
     -d start-date=2023-07-01 \
     -d end-date=2023-08-31 \
     -d geo=US \
     -d plans=Silver%20Monthly

ChartMogul::Metrics.mrr_churn_rate(
  start_date: "2023-07-01",
  end_date: "2023-08-31",
  geo: "US",
  plans: "Silver Monthly",
)

ChartMogul.Metrics.mrrChurnRate(config, {
  "start-date": "2023-07-01",
  "end-date": "2023-08-31",
  geo: "US",
  plans: "Silver Monthly",
});

ChartMogul\Metrics::mrrChurnRate([
  "start-date" => "2023-07-01",
  "end-date" => "2023-08-31",
  "geo" => "US",
  "plans" => "Silver Monthly"
]);

api.MetricsRetrieveMRRChurnRate(&cm.MetricsFilter{
  StartDate: "2023-07-01",
  EndDate:   "2023-08-31",
  Geo:       "US",
  Plans:     "Silver Monthly",
})

chartmogul.Metrics.mrr_churn_rate(
  config,
  start_date="2023-07-01",
  end_date="2023-08-31",
  geo="US",
  plans="Silver Monthly",
)

Result Format

{
  "entries": [
    {
      "date": "2023-07-31",
      "mrr-churn-rate": 11.9,
      "percentage-change": 0.0
    },
    {
      "date": "2023-08-31",
      "mrr-churn-rate": 12.5,
      "percentage-change": 5.0
    }
  ],
  "summary": {
    "current": 12.5,
    "previous": 11.9,
    "percentage-change": 5.0
  }
}

#<ChartMogul::Metrics::MrrChurnRates:0x007faf03caacd8 
@entries=[
  #<ChartMogul::Metrics::MrrChurnRate:0x007faf03caa990 
    @date=2023-07-31, 
    @mrr_churn_rate=11.9,
    @percentage_change=0.0
  >, 
  #<ChartMogul::Metrics::MrrChurnRate:0x007faf03caa3a0 
    @date=2023-08-31, 
    @mrr_churn_rate=-12.5,
    @percentage_change=5.0
  >
], 
@summary=
  #<ChartMogul::Summary:0x007faf03ca3dc0
    @current=012.5,
    @previous=11.9,
    @percentage_change=5.0
  >
>

{
  entries: [
    {
      date: "2023-07-31",
      "mrr-churn-rate": 11.9,
      "percentage-change": 0.0
    },
    {
      date: "2023-08-31",
      "mrr-churn-rate": 12.5,
      "percentage-change": 5.0
    }
  ],
  summary: {
    current: 12.5,
    previous: 11.9,
    "percentage-change": 5.0
  }
}

ChartMogul\Metrics\MRRChurnRates::__set_state(array(
  "entries" => Doctrine\Common\Collections\ArrayCollection::__set_state(array(
    "elements" => array(
      0 => ChartMogul\Metrics\MRRChurnRate::__set_state(array(
        "date" => "2023-07-31",
        "mrr_churn_rate" => 11.9,
        "percentage_change" => 0.0
      )),
      1 => ChartMogul\Metrics\MRRChurnRate::__set_state(array(
        "date" => "2023-08-31",
        "mrr_churn_rate" => 12.5,
        "percentage_change" => 5.0
      ))
    )
  )),
  "summary" => ChartMogul\Summary::__set_state(array(
    "current" => 12.5,
    "previous" => 11.9,
    "percentage_change" => 5.0
  )),
));

(*chartmogul.MRRChurnRateResult)(0xc0420b2f00)({
  Entries: ([]*chartmogul.MRRChurnRateMetrics) (len=2) {
    (*chartmogul.MRRChurnRateMetrics)(0xc04210e760)({
      Date: (string) (len=10) "2023-07-31",
      MRRChurnRate: (float64) 11.9,
      PercentageChange: (float64) 0
    }),
    (*chartmogul.MRRChurnRateMetrics)(0xc04210e7c0)({
      Date: (string) (len=10) "2023-08-31",
      MRRChurnRate: (float64) 12.5,
      PercentageChange: (float64) 5.0
    })
  },
  Summary: (*chartmogul.Summary)(0xc04210e800)({
    Current: (float64) 12.5,
    Previous: (float64) 11.9,
    PercentageChange: (float64) 5.0
  })
})

Metrics(
  entries=[
    <Metrics{
      date=datetime.date(2023, 7, 31), 
      mrr_churn_rate=11.9,
      percentage_change=0.0
    }>, 
    <Metrics{
      date=datetime.date(2023, 8, 31), 
      mrr_churn_rate=12.5,
      percentage_change=-5.0
    }>
  ], 
  summary=<Summary{
    current=12.5, 
    percentage_change=5.0, 
    previous=11.9
  }>
)

In the response, the entries key contains an object for each month, with the following data:

date - The date of the end of the month
mrr-churn-rate - The Net MRR churn rate at the end of that month, expressed as a percentage.
percentage-change - The percentage change between the current mrr churn rate and mrr churn rate from the previous time interval. Will be set to 0.0 if this is the first entry in the response.

Note that MRR Churn Rate can be both negative, and larger than 100% - in this case, a negative churn rate of -300.0% means that the MRR actually quadrupled during that period.
Normal values will typically be between -10% and +10%, though that depends, naturally, on what your customers are actually doing.

The summary key contains the last month's MRR Churn Rate value, the value a month before that, and the percentage change between these two measures.